Naming the Thesis

Describe how you went about sketching the user journey map and why you chose the persona(s).

I chose this persona, the Gaming Enthusiast, because she is part of the primary audience. I performed research on user journeys and their layouts and included categories such as stage, activities, emotions, goals, and so on. I felt that these elements were important because they describe the experience of the user. I also listed problems she may come across so that I can later address these in a way that minimizes issues. For example, if she feels a certain section feels daunting, I should try to make the content more digestible.

Describe anything new or interesting you learned in this process.

I learned from the module that it is important to work backward. This means that the designer should start from the audience and how they use the product, then work their way up to the engineers/designers. Doing this means that you are guaranteed to tend to the user's needs.

Add additional comments or ideas that you feel are appropriate in your presentation (optional).

I used various naming methods to try to come up with a brand name, though I am not completely sold on any of them yet. That being said, I do like the simpler names, like Shift, since they are recognizable and easy to remember.