Materials Matrix

Describe what you did.

I refined the DS chart so it has an emphasis on education. I translated this chart into a materials matrix that broke down the deliverables into three categories: Magazine, Convention, and Website. I chose these categories because one is narrative, one is environmental, and one is digital, which makes for a well-rounded campaign.

Lastly, I added the rest of the keyframes for the proposal video, exploring two different styles.

Describe what was successful.

Many of my deliverables ended up having a focus on education, so I decided to expand upon that.

Describe what was unsuccessful and could be improved.

I had several deliverables that related to emotional support but decided to take those out in favor of the educational deliverables, for which there was a lot more content.

Describe anything new or interesting you learned.

I learned that making icons proportional to one another can be a challenge, but there are methods such as using grids and keyline shapes to help with this task.